A Word About Data
A word about data. I started working at ROI Solutions two weeks after the Red Sox won the World Series in 2004. Over the years, the volume of data our clients collect and manage about their constituents has proliferated tenfold. From traditional direct marketing techniques, to in-bound calling programs, to street canvass, to online interactions, to the ever-evolving social media channels, the ways in which our clients are interacting with their constituents is growing geometrically.
It’s an exciting time to be working with data and redefining what it can tell our clients about their constituents. Our goal is to intelligently store that data and achieve the 360-degree constituent view, and to make that actionable for our clients’ analytics and multichannel marketing efforts.
We are always here to help you get the job done. In ROI speak, a “job” is anything we are asked to do for our clients from the smallest tweak to an automated script to the largest multi-step integration project. Each job includes programming along with a quality control step to ensure accurate data delivery. All of this is managed in our job tracking system called Gamera, named for the giant flying turtle of Godzilla lore. And we recently surpassed our 60,000th job and counting!