MiLo Intelligence
Predict, Optimize, and Scale Your Targeting.
MiLo machine learning models are designed, built, and nurtured by data and fundraising experts. We help you build, score, test, and refine constituent audiences to maximize fundraising outcomes.
Let Your Data Fly the Coop
Your Data Predicts the Future
MiLo is More Than a Machine
Machine Learning in Action
MiLo scores constituent populations to predict desired outcomes by utilizing best-in-class machine learning algorithms developed with an organization’s own unique data.
Machine + Heart = Results
The efficiency of a machine is paired with the heart and intelligence of seasoned fundraising professionals.
The MiLo team works with you to understand your desired outcomes and then feeds your data into our custom MiLo Intelligence machine to create customized models for your organization. Better targeting, better results, and better ROI.
The Solution
Predict, Optimize & Scale
MiLo machine learning models are designed, built, and nurtured by ROI Solutions’ data and fundraising experts.
We help you build, score, test, and refine constituent audiences to maximize fundraising outcomes.
Guided by 20+ years of expertise in nonprofit enterprise data management and direct marketing fundraising, ROI Solutions is uniquely positioned to identify and ask MiLo questions based on the ideas and input of our clients using a unique process.
We feed the platform with rich, curated data and allow MiLo to do what it does best–identify models that impact audience results. MiLo has the capability to run thousands of data elements and interactions across hundreds of time-tested statistical models to determine client-specific data that is predictive and will perform best for the organization.
Identify the Challenge
- We collaborate with clients to understand the fundamental issue they are trying to solve in their fundraising and marketing programs, compare them to what they have done in the past, and devise new best practices to engage with an optimized audience.
- Our familiarity with nonprofit data allows us to take on model-building tasks and free your team to focus on the message.
Build & Test
- MiLo leverages each organization’s unique data to identify the best model to optimize audience selection for each particular use case.
- MiLo analyzes thousands of constituent interactions to find the right combination of data and the right algorithm to apply to your use case.
- Models are fine-tuned via feedback from real-world results.
Deliver Results
- We deliver MiLo models directly into Revolution CRM, making it easy to view and incorporate them into queries, reporting, and campaign segmentation.
- Scheduled model score output ensures refreshed data for every campaign.
Let MiLo Intelligence Find the Right Audience for You.
No Boundaries
Reduce Sustainer Attrition and Churn
95% Revenue Lift for Lapsed Recapture
Human Rights Campaign (HRC) previously used a variety of Coop and internally developed models with varying results. At the start of the pandemic, they knew they had to try something new to recapture more lapsed donors to maximize fundraising efforts.
The HRC Lapsed and Deep Lapsed models uncovered some donors they did not typically include in their lapsed recapture marketing programs. In fact, some of these donors had not been active in over 20 years!
