MiLo Intelligence

MiLo Intelligence

Predict, Optimize, and Scale Your Targeting.

MiLo machine learning models are designed, built, and nurtured by data and fundraising experts. We help you build, score, test, and refine constituent audiences to maximize fundraising outcomes.

Let Your Data Fly the Coop

Does your current modeling provider develop and fine-tune models based on your data rather than generic algorithms based on other organizations?

Your Data Predicts the Future

Do you work hard to create the right message? Stop wasting campaign budgets on non-responsive audiences to achieve ROI fundraising nirvana.

MiLo is More Than a Machine

MiLo was raised and nurtured by a team of fundraising experts who feed the machine with your data for better relationship and revenue outcomes.

Machine Learning in Action

MiLo scores constituent populations to predict desired outcomes by utilizing best-in-class machine learning algorithms developed with an organization’s own unique data.

Machine + Heart = Results

The efficiency of a machine is paired with the heart and intelligence of seasoned fundraising professionals.

The MiLo team works with you to understand your desired outcomes and then feeds your data into our custom MiLo Intelligence machine to create customized models for your organization. Better targeting, better results, and better ROI.

The Solution

Predict, Optimize & Scale

MiLo machine learning models are designed, built, and nurtured by ROI Solutions’ data and fundraising experts.
We help you build, score, test, and refine constituent audiences to maximize fundraising outcomes.

Guided by 20+ years of expertise in nonprofit enterprise data management and direct marketing fundraising, ROI Solutions is uniquely positioned to identify and ask MiLo questions based on the ideas and input of our clients using a unique process.

We feed the platform with rich, curated data and allow MiLo to do what it does best–identify models that impact audience results. MiLo has the capability to run thousands of data elements and interactions across hundreds of time-tested statistical models to determine client-specific data that is predictive and will perform best for the organization.

ROI Solutions | MiLo Intelligence
Identify your marketing objective and use case.
Provide MiLo with your data to build and identify the best model for your objective.
Back-test against previous campaigns to prove the model’s effectiveness.
Continually fine-tune models with feedback from real-world results.
Schedule and deliver scores to be used in your marketing efforts.

Identify the Challenge

Build & Test

Deliver Results

Let MiLo Intelligence Find the Right Audience for You.

No Boundaries

MiLo Intelligence leverages machine learning to empower high-touch fundraisers, gift processing, data managers, data analysts, fundraising managers, advocacy managers, marketing managers, and agencies to make data-driven decisions that optimize audiences for desired fundraising outcomes.

Reduce Sustainer Attrition and Churn

PETA Foundation uses MiLo’s Sustainer Loyalty Model to identify its Most Loyal and Most Likely to Churn audiences to better target communication, reduce sustainer attrition and collaborate with peer organizations to develop intervention strategies that work.

95% Revenue Lift for Lapsed Recapture

Human Rights Campaign (HRC) previously used a variety of Coop and internally developed models with varying results. At the start of the pandemic, they knew they had to try something new to recapture more lapsed donors to maximize fundraising efforts.

The HRC Lapsed and Deep Lapsed models uncovered some donors they did not typically include in their lapsed recapture marketing programs. In fact, some of these donors had not been active in over 20 years!

+50% Increased Marketable Audience Reach

An International Relief Organization wanted to expand its ability to reach lapsed donors while maintaining a stable response rate and average gift size. The goal was to drive incremental revenue without increasing their cost per M.
ROI Solutions

Purpose-Built Solutions for Nonprofits

ROI Solutions empowers nonprofits’ one-on-one communication strategy so your organization can reach the right people at the right time with the right ask through the right channel.  We know your organization works hard to make the world a better place, and ROI Solutions is here by your side to help you achieve your mission.  We are on your team.

Revolution CRM

A customizable CRM for nonprofits that is scalable, flexible, and secure.
ROI Solutions | Revolution CRM

Unite Analytics

Unite, enrich, and analyze your data sources in one integrated solution.
ROI Solutions | Unite Analytics

Ignite Marketing

Design, optimize, and automate your constituent journey across all channels.
ROI Solutions | Ignite Marketing

MiLo Intelligence

Machine learning models built and nurtured by data and fundraising experts.
ROI Solutions | MiLo Intelligence

ROI Solutions
Client Experience

On-time and on-budget implementation services that convert, clean, and tune your data and business rules.
Integrate multiple applications and data sets into an accessible dashboard of insights and actions.
A team of nonprofit technologists committed 24×7 to your organization’s mission and success.
ROI Solutions training is available when needed, comprehensive, personalized, and always included.
Mine your campaign efforts with analysis, insights, and reports to pull the data you seek, test, target, and adapt.

We Empower World-Changing Nonprofit Organizations

With Passion and Purpose, We Provide Solutions and Services Built by Nonprofit Technologists.

ROI Solutions | Human Rights Campaign
ROI Solutions | CDP
ROI Solutions | Vermont Public
ROI Solutions | KQED
ROI Solutions | WHYY
ROI Solutions | PETA
ROI Solutions | WETA
Hear and interact with our nonprofit technologists and customer experts.
Embrace the possibilities and begin changing the world with your data.