The Team Behind the Machine
Nurture the Machine with Experience
Machine-learning models are only as smart as the data available for analysis, the questions asked, and the team’s experience behind them. MiLo models leverage our years of nonprofit technology experience and fundraising expertise to empower precision campaign and relationship targeting to help you maximize fundraising outcomes.
Human Intelligence Leading Artificial Intelligence
As an early entrant into the nonprofit-focused artificial intelligence discipline, our team began working with AI tools in 2018. We quickly saw the opportunity to help nonprofit organizations answer data-driven questions using cutting-edge machine-learning technology backed by our years of nonprofit fundraising experience. The result was MiLo Intelligence, a platform that provides clients with cost-effective machine learning models to identify and target constituent populations.
Our team of nonprofit data scientists works in partnership with clients to understand their goals and audience focus to identify possible outcomes and the metrics for success.
To establish an initial model build, the MiLo team identifies, obtains, and curates a set of your unique data. We then let MiLo do the hard work of crunching the numbers and spinning millions of combinations of raw and aggregated data to determine the optimal algorithm to achieve your desired outcome.
The resulting model is back-tested using your historic campaign metrics to verify and fine-tune the model. Model scores are then delivered to you for live testing. Results from live campaigns are analyzed by MiLo, where models are further refined. Model scores can be regularly updated and provided to clients to meet their marketing and fundraising calendars.
MiLo never stops learning, just like the team that stands behind the platform.
Complex Data, Complex Algorithms, Easy Delivery
- Our seasoned team of data scientists collaborates with clients to understand the fundamental issue they are trying to solve in their fundraising and marketing programs to devise new best practices to engage with an optimized audience.
- Our data experts identify and curate your data set that MiLo uses to determine the best model to optimize audience selection for each particular use case.
- MiLo continuously fine-tunes models by analyzing feedback from real-world results.
- We schedule and deliver refreshed scores to meet the marketing needs of our clients.
Collaborate for Success
It’s not just the model scores that help to elevate your campaign results. Cohorts bring organizations together to create data-driven marketing and fundraising strategies. In addition to direct consultation with our clients, the MiLo Intelligence team also fosters cross-client collaboration.
Client cohort groups meet regularly to discuss and dissect campaign results and share audience segmentation and intervention best practices to get the right message or offer in front of the right people.
At ROI Solutions, we’re committed to continuous innovation. Clients provide regular lightbulb moments, giving our team the next big MiLo model idea to tackle.
Do you have an excellent idea for a new model to help move the needle in your fundraising program?
