Custom Machine Learning Models
Predicting Positive Outcomes through Machine Learning
Make Your Data Work for You
Constituents interact with your organization in multiple ways on a daily basis. They volunteer, participate in events, advocate, engage with your website, and contribute through various channels, leaving a data footprint with every action.
Managing, curating, and leveraging that data to predict future behavior can be overwhelming, even for the most seasoned analyst.
How do you make sense of it all to see the patterns? That’s where MiLo Intelligence comes in.
MiLo was developed by its team of humans at ROI Solutions to consume vast data and understand the interactions between these touchpoints. MiLo can run millions of data elements and interactions across hundreds of time-tested statistical models to determine predictive client-specific data that will perform best for the organization.
“The processing capabilities of the MiLo technology now allow organizations to finally leverage the richness and granularity of data that organizations have been collecting for many years and help marketers get creative in activating it for positive outcomes for their organization in a really flexible way and rapid fashion.”
Lee Gartley
MiLo Team Lead
ROI Solutions
MiLo Machine Learning Models in Action
- Appeal Modeling - find the best responders in your active file to optimize costs while maintaining response rates.
- Lapsed & Deep Lapsed Recapture - find pockets of responsive donors in lapsed & deep lapsed audiences.
- Mid-Level Upgrade - identify donors to target for an upgrade into mid-level programs.
- Sustainer Loyalty - identify sustainers at the highest risk of churn to improve retention rates.
- Sustainer Conversion - identify constituents who will respond to sustainer asks.
- Targeted Ask Amount - maximize revenue per donor by asking for the right amount.
