Identity Resolution
Putting the Pieces Together
Connecting All the Dots
Omnichannel marketers all ascribe to the vision of one-to-one marketing at scale. Reaching that goal requires first understanding the full 360-degree view of your constituents and how they interact with your organization.
Identity resolution is the process of matching identifiers across data sets to build a cohesive, omnichannel view of a constituent. This enables nonprofit organizations to deliver relevant content and messaging better to drive the constituent journey.
Matching data sets is easy if they all have a common identifier. That is only rarely the case, and often you are faced with a partial or incomplete data set – perhaps just an email or, worse yet, a partial name or an anonymous website visitor.
Unite Analytics provides proprietary matching and deduplication tools to create and customize matching logic with each new data set you bring into the data lake. The resulting confidence ratings allow you to become increasingly more granular in your data discovery to focus analysis on the most confident matches.
Achieving Clarity: A Step-by-Step Guide to Identity Resolution
- Create a unified view of the constituent by matching points across all data sets.
- Establish matching and deduplication logic for each new data source.
- Leverage a 360-degree view of your constituents when analyzing performance and planning future outbound campaigns.
See Your Constituents in a New Way
Some call it the 360-view, while others call it the unified persona.Â
No matter what you call it, attributing omnichannel touchpoints, behaviors, preferences, interactions, and inactions creates a single unified view of that individual. It is truly the key to understanding your constituents and helping to create an individualized and meaningful constituent journey to maximize your organization’s impact.
What could you do differently with a unified view?
