Ignite Marketing
Optimize Your Constituent Journeys
Ignite Marketing empowers nonprofits to precisely define audiences through data-driven criteria and efficiently automate engagement strategies across channels, techniques, and point solutions.
Is Channel Attribution Aspirational?
We don’t use a crystal ball. We can guide you to the answer when all the data lives in one place with all your marketing efforts accounted for.
Maximize Results, Minimize Effort and Cost
Marketing has evolved, and channels have exploded. Understand constituent motivations and execute marketing campaigns regardless of channel.
Find the Road Less Traveled, Break Free
Optimize your constituents’ relationship trajectory with incredible accuracy by defining and automating the constituent engagement journey across all channels.
Omnichannel Moves from Myth to Reality
The nonprofit sector has talked about multichannel and omnichannel marketing for years without a clear path to achieve it (massive spreadsheets and VLOOKUP don’t count). What if you could plan all your online and offline marketing efforts in one place with drag-and-drop features that don’t require an engineering degree?
Journey Mapping Across All Channels
What passes for constituent journey automation today tends to live only in digital marketing solutions. Where do traditional direct-response campaigns enter that picture? (Hint: they are generally planned elsewhere by a different team). Ignite Marketing provides a comprehensive constituent data set with journey mapping, segmentation tools, and system connectors that cover all of your bases.
The Solution
Target + Engage + Automate
Ignite Marketing empowers nonprofits to precisely define audiences through data-driven criteria and efficiently execute and automate engagement strategies across multiple channels, techniques, and engagement point solutions.
Analyze results and adjust your engagement strategy accordingly.
Automate execution across all channels and engagement solutions.
Segment and select audiences based on preferences, and all historical data.
Identify your universe using all available data.
Planning & Mapping
- One data universe collects and collates constituent profiles from all data sources for a holistic view, providing valuable behavioral insights.
- Map constituent journeys across all channels (offline and online) to optimize the relationship trajectory.
Executing Your Strategy
- Easy and intuitive tools for selection and segmentation designed for marketers (no SQL skills required!)
- Automate and push audiences to the optimal channel via connectors to your mission-critical engagement tools.
- Right message, right offer, right time, right channel.
Analysis & Attribution
- Intuitive tools make measuring results and discovering insights from your data easy without manual manipulation outside the platform.
- Revenue attribution is achievable when all campaigns are planned, executed, and analyzed from one toolset.
Engage Your Constituents:
Better, Smarter, and Faster.
Ignite Marketing simplifies complex journeys and empowers marketing practitioners. One genuinely constituent-centric platform with 360° insights will help your organization identify, plan, manage, optimize, and automate all journeys across all channels.
Own the Constituent Journey
Your constituents interact with you across departments, channels, and systems. Data silos make it challenging to deploy strategies and measure success. Understand where your supporters originated, the messages they’ve received, and what received responses, and connect all of the other dots that help you guide the constituent journey with your organization.
Partnership Fast-Tracks Your Success
Commercial constituent data marketing platforms are expensive and difficult to use. ROI Solutions can fast-track the setup and analysis of all constituent data and partner with your team to establish analysis methodologies, help you create comprehensive constituent journeys, and provide ongoing support, training, and solution management.
