Change the World with Your Data

ROI Solutions

Tune Your Targeting

Fine Tune Your Targeting

Let MiLo Intelligence take the manual guesswork out of your segmentation strategy. Find the constituents most likely to achieve your desired outcome, allowing you to drop that next campaign with confidence.

From the Lab to Results in the Real World

The goal of every savvy marketer is to align the right message, with the right ask, in the right channel, at the right time to effectively target the right constituents. MiLo Intelligence machine learning models are designed to help find the optimal audiences for your campaigns, so you can spend less time on manual segmentation and more time getting the other message right.

From the outset of a new machine learning model build, MiLo is trained on your data. MiLo machine learning can analyze millions of data points and how they interact to find the optimal algorithm to stratify your desired population. Our team of humans then back-tests the model on several previous campaigns to ensure that the model is working perfectly.

As results are generated, we verify the model, and MiLo continues fine-tuning your custom model based on the results. The model then graduates from the lab into the real world for testing. When ready for full deployment, MiLo modeling scores can be run on a schedule or sent ad-hoc prior to each campaign.

“For me one of the most exciting parts of MiLo is the opportunity to see which data elements are “popping” in a specific model. Sometimes it isn’t even what you might have guessed – like volunteer activity or recent phone calls to the organization. When one of our MiLo models gets deployed in a campaign, we can’t wait to get back the results, feed them back into MiLo, and see what refinements can be made to improve the next deployment.”

Ben McCarthy
MiLo Data Specialist
ROI Solutions

Five Steps for Effective Machine Learning Modeling

  1. Identify your objective.
  2. Feed the MiLo platform with your data to identify the best model to optimize audience selection for your particular use case.
  3. Back-test against previous campaigns to prove the model’s effectiveness.
  4. Continually fine-tune models via feedback from real-world results.
  5. Schedule and deliver modeling scores to meet the marketing needs of our clients.

Have a Great Idea for a New Model?

MiLo is So Much More Than RFM

In most Coop-driven models, Recency Frequency, Monetary Value (RFM), and mission affinity are the drivers behind model scoring. MiLo goes beyond RFM to make its models more predictive based on your data. MiLo Intelligence continually learns to improve its ability to effectively apply algorithms when answering the questions it is asked to solve.

Both audience response and non-response to campaigns are critical variables that inform the direction of the model. MiLo uncovers other interactions like volunteerism, email click activity, and staff interaction to help fuel the model build. MiLo also looks back at previous campaign performance.

In an increasingly competitive fundraising landscape, don’t limit your decision-making to the old models everyone uses. Let MiLo explore and uncover the data that can best help you tune your targeting through predictive outcomes.

Let MiLo Intelligence Find the Right Audience for You.

No Boundaries

MiLo Intelligence leverages machine learning to empower high-touch fundraisers, gift processing, data managers, data analysts, fundraising managers, advocacy managers, marketing managers, and agencies to make data-driven decisions that optimize audiences for desired fundraising outcomes.
ROI Solutions

Purpose-Built Solutions for Nonprofits

ROI Solutions empowers nonprofits’ one-on-one communication strategy so your organization can reach the right people at the right time with the right ask through the right channel.  We know your organization works hard to make the world a better place, and ROI Solutions is here by your side to help you achieve your mission.  We are on your team.

Revolution CRM

A customizable CRM for nonprofits that is scalable, flexible, and secure.

ROI Solutions | Revolution CRM

Unite Analytics

Unite, enrich, and analyze your data sources in one integrated solution.
ROI Solutions | Unite Analytics

Ignite Marketing

Design, optimize, and automate your constituent journey across all channels.
ROI Solutions | Ignite Marketing

MiLo Intelligence

Machine learning models built and nurtured by data and fundraising experts.
ROI Solutions | MiLo Intelligence

ROI Solutions
Client Experience

On-time and on-budget implementation services that convert, clean, and tune your data and business rules.
Integrate multiple applications and data sets into an accessible dashboard of insights and actions.
A team of nonprofit technologists committed 24×7 to your organization’s mission and success.
ROI Solutions training is available when needed, comprehensive, personalized, and always included.
Mine your campaign efforts with analysis, insights, and reports to pull the data you seek, test, target, and adapt.

We Empower World-Changing Nonprofit Organizations

With Passion and Purpose, We Provide Solutions and Services Built by Nonprofit Technologists.

ROI Solutions | Human Rights Campaign
ROI Solutions | CDP
ROI Solutions | Vermont Public
ROI Solutions | KQED
ROI Solutions | WHYY
ROI Solutions | PETA
ROI Solutions | WETA
Hear and interact with our nonprofit technologists and customer experts.
Embrace the possibilities and begin changing the world with your data.