Insights

Insights

Blog Posts by Category

Why Audience-First Organizations Still Align People Before They Connect Channels A couple of months ago, I wrote that your donors don’t care...

Why preserving history is only half the challenge of building a modern nonprofit data strategy and foundation. Our systems have gotten remarkably...

For years, much of nonprofit data strategy has focused on getting data ready to use. We had information scattered across fundraising systems,...

Excitement around AI-powered analytics is everywhere. AI copilots, analytics agents, natural language dashboards, and automated insights are transforming how organizations interact with...

What changes when we can finally see more of the relationship and understand the complete donor journey? We talk a lot about...

What our obsession with moving relationships forward may be getting wrong In fundraising and engagement, we spend a lot of time thinking...

Over the past few months, I’ve noticed something interesting. It doesn’t seem to matter where a conversation begins. Sometimes it’s about AI....

In my last article, Your Donors Don’t Care About Your Org Chart, I argued that donors experience one organization—not separate departments, campaign...

Why Audience-First Organizations Align People Before They Connect Channels A fundraising leader recently shared a story with me that I haven’t been...

Why nonprofit data strategy shouldn’t begin with technology A few weeks ago, a few of us were sitting in a conference room...

Reflections from a June webinar on nonprofit data strategy and discussions with Tracy Kronzak and Jake Martin White. Introduction In June, I...

Machine learning has become an essential tool for nonprofit organizations to improve audience targeting, increase donor engagement, and drive stronger fundraising performance....

Insights from the first national meeting of the Epiphany Benchmarking Community, where fundraising leaders used near-real-time nonprofit benchmarking data to identify emerging...

For many advocacy organizations, the challenge isn’t a lack of data. It’s the opposite. Fundraising platforms, organizing tools, email systems, finance systems,...

Most nonprofits rely heavily on RFM and wealth indicators because they’re easy to calculate, purchase, and standardize. But those measures often underweight...

There’s a moment in almost every conversation, particularly those related to nonprofit constituent data platforms and advanced analytics, where things stall. The...