Direct Marketing
ROI Solutions Empowers Marketers to Scale Their Engagement Ambitions
ROI Solutions understands the daily challenges that nonprofit marketers face. We’ve created a suite of technology and services that help you integrate and unify your data, develop a holistic view of your constituents, identify and segment audiences, and manage large and sophisticated multi-channel marketing campaigns for greater success.
ROI Solutions is Your Marketing Force Multiplier
We build intuitive and powerful solutions tailored specifically for the nonprofit sector. If the need arises, we can augment your team, putting our nonprofit technologists, data analysts, data scientists, report writers, and data enrichment sources at your disposal to move your fundraising ambitions forward faster.
Is it Impossible to Plan and Measure Campaigns in One Place?
- Do you have so many point solutions that you are forced to plan your multi-channel marketing campaigns in spreadsheets?
- Does a file pull bring your CRM to its knees for your large direct response campaigns?
- Is channel attribution a pipe dream or a political hot potato that gets decided by a committee?
- Do you wish you could plan full constituent journeys across all channels, not just your digital engagement tools?
- Does your campaign reporting suffer a time lag because it’s performed outside your system by SQL developers or your marketing agency?
- Is it difficult to forecast revenue because of those same reporting delays?
- Are you wasting money on non-responsive segments because you aren’t able to precisely target your audiences?
Does Inefficiency Impact Your Costs and Effectiveness?
- Like you, your team is eager to spend more time engaging with your supporters, but a fragmented product suite adds unnecessary manual processes, point solutions, and disjointed experiences that rob marketers of focus and time.
- As production and mailing costs increase dramatically, it’s more important to target your spending wisely. If you don’t, your organization will feel the impact when it misses opportunities and revenue goals.
- The inability to coordinate cross-team marketing strategies wastes your time and focus and can erode donor trust through embarrassing and conflicting outreach from your organization.
- When you track important donor information in disconnected systems, selecting and prioritizing appropriate outreach from your organization can be impossible.
Leverage Our Strengths for Your Success
- Easily create and manage campaigns and source codes.
- View, query, output, and report on full constituent contact history without hanging up the database.
- Automate attribution of interests based on response.
- Performance metrics across all source attributes.
- Roll-up management and reporting on multi-channel campaigns.
- Automated lockbox and caging uploads manage data entry.
- NCOA, CASS updates, and other demographic data appends to fill in the blanks to better segment audiences.
- Data Management Services can assist with file pulls, outputs, uploads, and custom reporting.
- MiLo machine learning models help you precisely target constituent audiences to save time, effort, and money.
Business Opportunity
ROI Solutions enables nonprofit marketers to manage campaigns and source codes across channels, select and segment on your unified constituent data, maintain finder files, view performance metrics across sources, track full contact history, automate channel attribution, report on multi-channel campaigns, and visualize key metrics.
Our Data Management Services are always here to provide extra assistance if you need help managing your file pulls, creating outputs, managing uploads, creating specialized reports, or providing assistance managing your data.
MiLo Intelligence machine learning models help precisely target your audiences to save time, money, and mailing costs.
Don’t let your technology limit your success.
