In Case You Missed It… Gina presents “The Past, Present and Future of CRM’s”
In case you missed it, ROI Solutions’ own Gina VanderLoop presented a webinar for DMFA earlier this month entitled: “The Past, Present, and Future of CRM’s: What have we learned along the way?”
The good news is that we recorded it on mag tape (just kidding, we posted it to Vimeo). So, break out the popcorn and take a trip down memory lane, as Gina explores the history of CRM from mom-and-pop shops of the 1800’s, to the advent of mass marketing, from punch cards to mag tapes to client server applications to the cloud and all the stops in between, from chasing the buzz words to the importance of relying on the foundation of tried-and-true data management techniques. You will even get a glimpse at what Gina thinks might be the next evolution of CRM in nonprofit data management.
Please enjoy the show and you can watch it here.