Year over Year Metrics
Take control of your data by leveraging our pre-built visualizations, created with Tableau, on the Analysis tab. One visualization we know you will like is in the Key Performance Indicators section: Year-over-Year Cumulative Gifts and Revenue. This visualizations allows you to:
- Using line graphs, compare the total count of gifts vs amount over the same timeframe (calendar or fiscal year, year to date or full year).
- Quickly compare up to 5 recent years of giving – by charting totals to show overall trends per quarter, or more granularly by month, week, or even day.
- Focus on gifts to specific promotions and/or source types/sub-types.
Below, the focus on recent Vehicle Donation gifts highlights that while the number of donations received is down compared to prior years, the overall value of each gift is much higher. Compare 2021 (yellow) versus 2018 (red).
Is the cause for this difference due to changes in the secondary market for vehicles, or something else, like a change in marketing strategy?