Founder & CEO
WHYY Brings Big Sustainer Growth and Greater Member Relationship Focus
In 2019, WHYY replaced its sunsetting CRM, digital engagement eCRM, payment processor, and caging vendor all at once in the pursuit of a single source of constituent data. It was a lot to take on all at once; however, it allowed WHYY to holistically rethink its 10+-year-old business processes with an eye toward automation and efficiency. And nowhere was that more measurable than its sustainer program.
WHYY was able to leverage proven Revolution CRM best practices, robust payment processing, and automation of many previously manual processes to increase efficiency and improve sustainer processing success to maintain and grow its monthly sustainer program to provide the organization with greater financial stability.
WHYY is the leading public media organization in the Philadelphia Region, including Delaware, New Jersey, Pennsylvania, and beyond. Founded in 195, WHYY produces popular content like Fresh Air with Terry Gross.
Learn more about WHYY: why.org
Chief Information Officer
Significant Automation of Manual Processes
Impressive Sustainer Growth Provides Financial Stability
WHYY has been able to reallocate staff time to focus on better-serving members and developing more 1:1 relationships. And WHYY members feel the love because staff can focus on the member experience. The end result is an impressive 17-20% growth in the sustainer program.
“I’ve worked with many large software providers over the years, and the team at ROI Solutions was extremely impressive. There are a lot of supposed world-class providers that don’t do as good a job as our ROI team.”