KQED
“Our client partners continue to make us better in our core product, Revolution CRM, and our company. Every new client that goes live in our system represents a learning journey and strengthens our client partnership community. We couldn’t be more excited to work with KQED to help expand its member journey.”
Founder & CEO
ROI Solutions
Platform Transition:
Collaboration is the Key to Successful Implementation
KQED, Northern California’s leading public media organization, implemented Revolution CRM to improve its data management capabilities and bolster its constituent engagement and fundraising through the combination of multiple systems.
“We are thrilled to have a partner in ROI Solutions – a company that actively supports our mission and whose technology will help us better serve our members and help us reach our immediate and long-term constituent engagement and revenue goals,” said DeLinda Mrowka, Chief Audience Officer at KQED.
About KQED
KQED serves the people of Northern California with a community-supported alternative to commercial media via public television, radio, and digital outreach. The organization helps students and teachers thrive in 21st-century classrooms and take people of all ages on journeys of exploration—exposing them to new people, places, and ideas. KQED provides citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone; and engage audiences to share their stories.
Learn more about KQED: kqed.org
Opportunity
Outcome
The Solution
Leveraging Best Practices to Optimize the Member Experience
Once KQED selected ROI Solutions, both teams embarked on an 11-month journey to implement the new system. With a complex organization like KQED with robust multichannel marketing aspirations, implementation is much more than a simple data mapping and conversion exercise. The time-tested methodology for new client implementations developed by ROI Solutions includes business process documentation, understanding and unpacking the touch points with other technology solutions in the client’s unique ecosystem, developing bi-directional data integrations with those platforms, and establishing clear roles to make the transition smooth and successful.
Once ROI Solutions received the initial dataset from Salesforce NGOC and went to work, it took only 5 months to reach go-live.
Optimize
Optimized & Documented Business Processes.
Single Source
One Revolution CRM Database.
Integrate
Integrations to Other Engagement Solutions.
Centralize
The Result
Collaborative Implementation Creates Efficiency and Streamlines Processes
“I have been a part of a number of implementations, and converting to Revolution CRM was by far the best and most collaborative implementation project I have experienced. Throughout the process, the communication was clear, and we worked together to achieve our goals,” said Michele Murphy, who led KQED’s implementation team.
As Sarah Birnie, ROI Solutions’ then Director of Professional Services, noted, “Every client comes to us from a different system with unique business rules, a different mix of vendor partners, and a vision for future growth. Our goal at ROI Solutions is to help them get there as quickly as possible and work together effectively to achieve their vision.”
“To have achieved what we did, as quickly and efficiently as we did, is truly remarkable. We look forward to a long relationship with ROI Solutions. As we evolve, we are confident that they will be a partner that will be with us every step of the way,” DeLinda Mrowka concluded.
