Our Public Broadcast clients drove the design of these reports, but they may also provide relevant information about your premium program even if you don’t run pledge drives.
On Air Break Schedule Listing (specifically for public media) – This listing allows you to identify which programs have scheduled breaks when the breaks are happening, and on what channel.
Premium Orders – This report analyzes the premium selections made through premium-based campaigns. Which of the premium offers is most popular? Are members opting for one-time gifts or making pledge commitments when selecting premiums? What is the requested vs. delivered count? How is the inventory holding for critical items? The excel and CSV outputs include additional fields about the premiums, such as unit cost, value, and minimum assignment amount.
Premium Transactions – This report helps you analyze how well premium items are driving fundraising performance. Which premium offers drive the most gifts or commitments? How well are those commitments being fulfilled by the donors? Note the projected revenue in this report annualizes Recurring pledges (assumes 12 payments).
You can find these reports on the Reports tab under the Premiums section. If you don’t have access but have a premium program, just ask your friendly Account Team!
