From Declines to Donor Retention: How ROI Solutions and Revaly Help Nonprofits Recover Recurring Revenue

ROI Solutions | ROI and Revaly Payment Declines to Retained Donors

When ROI Solutions announced its partnership with FlexPay in 2024, the goal was clear: help nonprofit organizations reduce involuntary donor churn and retain more recurring revenue.

Today, FlexPay has evolved into Revaly, and the partnership is delivering measurable results for organizations using Revolution CRM.

Recurring giving programs are the backbone of sustainable fundraising for many nonprofits. But even the strongest donor programs face a persistent challenge: failed payments. Expired credit cards, insufficient funds, fraud-prevention declines, and outdated payment information can quietly disrupt donor relationships and create significant revenue loss over time. For nonprofits, these declines often happen silently in the background until recurring donors disappear altogether.

That’s where the combined strengths of ROI Solutions and Revaly are making an impact.

Turning Payment Declines into Retained Donors

ROI Solutions brings decades of nonprofit fundraising expertise and deep knowledge of donor operations within Revolution CRM. Revaly engineers higher recovery rates for every recurring donation using exclusive issuer signals and network intelligence. Together, the partnership helps nonprofit organizations recover revenue that would otherwise be lost while creating a more seamless operational experience for fundraising teams.

According to a recent partnership impact analysis across 10 mutual nonprofit clients:

  • Organizations achieved an average recovery rate lift of more than 13 percentage points
  • More than 50,000 recurring donors were retained
  • The partnership generated more than $1 million in recovered value
  • The estimated incremental donor lifetime value exceeded $8 million across participating organizations

The client sample included a mix of advocacy organizations, animal welfare groups, public media entities, and other nonprofit organizations with recurring donor programs. Several organizations were in early-stage implementation periods at the time of measurement, with only two full months of post-launch data included in the analysis.

You can read more about Humane World for Animals’ sustainer program and its early results in this previous blog post.

Why Involuntary Churn Deserves More Attention

For years, nonprofit retention strategies have focused primarily on donor engagement, including better storytelling, stronger stewardship, and personalized donor journeys. Those efforts remain essential. However, nonprofits are increasingly recognizing that donor retention is also an operational challenge.

Many recurring donors who disappear each year never intended to stop giving. Their payments simply failed. That shift in thinking is important because it reframes involuntary churn from a payment-processing issue into a long-term fundraising strategy issue. As recurring giving programs become more central to nonprofit sustainability, organizations are paying closer attention to the systems and partnerships that protect recurring revenue behind the scenes.

The Value of an Integrated Approach

What makes the ROI Solutions and Revaly partnership especially valuable is the tight alignment between fundraising operations and payment recovery.

For organizations using Revolution CRM, donor data, recurring gift management, and recovery activity work together more cohesively. This gives fundraising teams better visibility into recurring donor health and retention performance while reducing the need for disconnected systems or manual intervention.

That matters because every recovered payment represents more than a transaction. It represents a retained donor relationship and future mission support. By combining Revolution CRM expertise with Revaly’s intelligent recovery capabilities, nonprofits gain:

  • Improved recurring donor retention
  • Better visibility into failed payment activity
  • Reduced operational burden on fundraising teams
  • Faster recovery of declined recurring gifts
  • Stronger long-term donor lifetime value

Fast Time-to-Value for Nonprofits

One of the biggest advantages of the partnership is speed and simplicity. Organizations can enhance recurring donation recovery within their existing Revolution CRM environment without major process disruption or lengthy implementation timelines. Many organizations begin seeing measurable improvements within the first full month after implementation.

For nonprofit teams already balancing fundraising goals, operational efficiency, and donor stewardship, that speed matters. The ability to strengthen recurring revenue without overhauling existing fundraising operations makes the partnership especially attractive for lean teams focused on both growth and efficiency.

A Performance-Based Approach Aligned to Outcomes

Another reason the partnership resonates with nonprofits is the alignment of incentives. Revaly operates on a performance-based model, meaning organizations pay based on recovered revenue. That creates a low-risk opportunity for nonprofits looking to strengthen recurring donor retention without large upfront investments.

Combined with ROI Solutions’ deep nonprofit expertise and Revolution CRM leadership, the partnership creates a practical, scalable approach to addressing one of recurring fundraising’s most persistent challenges.

Looking Ahead

The ROI Solutions and Revaly partnership continues to expand across the nonprofit sector, helping organizations strengthen recurring revenue programs while improving donor retention outcomes.

As nonprofits continue investing in sustainable fundraising strategies, involuntary churn is becoming too important to ignore. Recovering failed payments may not always be visible to donors, but the impact on mission funding is significant. Increasingly, nonprofits are discovering that the right technology partnership, built around both fundraising expertise and operational integration, can turn silent donor loss into long-term donor retention.

Are you interested in learning more about this partnership could help your sustainer program? Let’s Talk!

Key Takeaways

  • ROI Solutions and Revaly partner to help nonprofit organizations reduce involuntary donor churn and retain recurring revenue.
  • The partnership significantly improves payment recovery rates, retaining over 50,000 donors and generating $1 million in recovered value.
  • Involuntary churn occurs when recurring donations fail due to issues like expired cards, framing it as a challenge for fundraising strategies.
  • The integrated approach of ROI Solutions and Revaly enhances visibility into donor health, reduces operational burdens, and speeds up payment recovery.
  • Their performance-based model offers nonprofits a low-risk solution to improve donor retention efficiently.
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