PETA Foundation
“Whenever we encounter a client with a repetitive manual process, we look to improve upon it and use technology to automate wherever possible. At ROI Solutions, we want to help our clients unpack the business rules and workflows that slow things down and then alleviate the burden of manual work, so they can focus on their fundraising and mission delivery.”
CEO & Founder
ROI Solutions
The Easy Way:
Pushing Audiences to Social Advertising
People for the Ethical Treatment of Animals (PETA) engages their nine million global supporters through many channels. They have invested heavily in their digital advertising program and drive new supporters to the organization by building audiences in Revolution CRM and creating lookalike audiences in their digital ad networks.
ROI Solutions and PETA collaborated to take advantage of automated list building in Revolution CRM combined with a newly-authored API connection to the ad networks to streamline the process. This elegant solution, called Push to Social Integration, is now available as an option to all Revolution CRM clients.
About People for the Ethical Treatment of Animals
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, and PETA entities have more than nine million members and supporters globally.
Learn more about PETA: peta.org
Opportunity
Outcome
The Solution
Push to Social - Efficiency through Enhanced Functionality
The result of the collaboration between PETA and ROI Solutions was the development of a new Push to Social function within Revolution CRM. Clients now have the option to build multiple audience lists in Revolution CRM and store them as FlexLists within the application. These FlexLists are automatically refreshed on a user-defined basis.
ROI Solutions authored to the API of the digital ad networks allowing clients to push those audiences directly from Revolution CRM. Clients can also automate the delivery of their refreshed FlexLists daily.
Auto Updates
Efficient Processes
Integrated
Tuned Targeting
The Result
Digital Advertising – More Efficient & Better Targeting
The new Push to Social functionality in Revolution CRM offers a turnkey solution to our clients who want to improve their digital advertising operations. Automating both the list curation and their delivery to the social ad networks significantly reduced staff time. So, what are our clients doing with all of that newly found time?
As Emily Rodriguez, Associate Director of Digital Innovation at PETA, explains, “Now that we’ve automated that process with ROI Solutions, we focus our time creating compelling ads to share our message across responsive audience segments to discover new audiences to engage. This has increased engagement, revenue, and leads for our program.
