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ROI Solutions
PETA Foundation

PETA Foundation

“Whenever we encounter a client with a repetitive manual process, we look to improve upon it and use technology to automate wherever possible. At ROI Solutions, we want to help our clients unpack the business rules and workflows that slow things down and then alleviate the burden of manual work, so they can focus on their fundraising and mission delivery.”

CEO & Founder

ROI Solutions

The Easy Way:

Pushing Audiences to Social Advertising

ROI Solutions | PETA

People for the Ethical Treatment of Animals (PETA) engages their nine million global supporters through many channels. They have invested heavily in their digital advertising program and drive new supporters to the organization by building audiences in Revolution CRM and creating lookalike audiences in their digital ad networks.

ROI Solutions and PETA collaborated to take advantage of automated list building in Revolution CRM combined with a newly-authored API connection to the ad networks to streamline the process. This elegant solution, called Push to Social Integration, is now available as an option to all Revolution CRM clients.

About People for the Ethical Treatment of Animals
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, and PETA entities have more than nine million members and supporters globally.

Learn more about PETA:


PETA knew its current process was inefficient and required multiple steps to successfully target audiences via digital advertising. By rethinking the end-to-end process, PETA and ROI Solutions set out to leverage the automation capabilities of Revolution CRM to minimize manual staff effort and maximize the impact of their advertising spend.


PETA averted spending many hours manually curating lists, manually importing them to the ad networks, and then building models in the digital ad platforms. PETA rose above the inefficient process that limited the number of new audiences they could target to find new supporters for the organization.
ROI Solutions

The Solution

Push to Social - Efficiency through Enhanced Functionality

The result of the collaboration between PETA and ROI Solutions was the development of a new Push to Social function within Revolution CRM. Clients now have the option to build multiple audience lists in Revolution CRM and store them as FlexLists within the application. These FlexLists are automatically refreshed on a user-defined basis.

ROI Solutions authored to the API of the digital ad networks allowing clients to push those audiences directly from Revolution CRM. Clients can also automate the delivery of their refreshed FlexLists daily.

Auto Updates

Create lists within Revolution CRM which are automatically updated.

Efficient Processes

Increased efficiency for the end-to-end process.


Choose your ad network and push multiple audience lists to the network via API.

Tuned Targeting

Improved ad targeting and audience reach.

The Result

Digital Advertising – More Efficient & Better Targeting

The new Push to Social functionality in Revolution CRM offers a turnkey solution to our clients who want to improve their digital advertising operations. Automating both the list curation and their delivery to the social ad networks significantly reduced staff time. So, what are our clients doing with all of that newly found time?

As Emily Rodriguez, Associate Director of Digital Innovation at PETA, explains, “Now that we’ve automated that process with ROI Solutions, we focus our time creating compelling ads to share our message across responsive audience segments to discover new audiences to engage. This has increased engagement, revenue, and leads for our program.

ROI Solutions

Purpose-Built Solutions for Nonprofits

ROI Solutions empowers nonprofits’ one-on-one communication strategy so your organization can reach the right people at the right time with the right ask through the right channel.  We know your organization works hard to make the world a better place, and ROI Solutions is here by your side to help you achieve your mission.  We are on your team.

Revolution CRM

A customizable CRM for nonprofits that is scalable, flexible, and secure.

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Unite Analytics

Unite, enrich, and analyze your data sources in one integrated solution.
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Ignite Marketing

Design, optimize, and automate your constituent journey across all channels.
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MiLo Intelligence

Machine learning models built and nurtured by data and fundraising experts.
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Client Experience

On-time and on-budget implementation services that convert, clean, and tune your data and business rules.
Integrate multiple applications and data sets into an accessible dashboard of insights and actions.
A team of nonprofit technologists committed 24×7 to your organization’s mission and success.
ROI Solutions training is available when needed, comprehensive, personalized, and always included.
Mine your campaign efforts with analysis, insights, and reports to pull the data you seek, test, target, and adapt.

We Empower World-Changing Nonprofit Organizations

With Passion and Purpose, We Provide Solutions and Services Built by Nonprofit Technologists.

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