KQED, Northern California’s leading public media organization, went live on the ROI Solutions Revolution Online CRM. KQED joins a growing community of social impact nonprofit and public media organizations that have chosen ROI Solutions and its platform to improve their data management capabilities and bolster their constituent engagement and fundraising.
“We are thrilled to have a partner in ROI Solutions – a company that actively supports our mission and whose technology will help us better serve our members and help us reach our immediate and long-term constituent engagement and revenue goals,” said DeLinda Mrowka, Chief Audience Officer at KQED.
ROI Solutions mutually shares that spirit of partnership. “Our client partners continue to make us better in our core product, Revolution CRM, and our company. Every new client that goes live in our system represents a learning journey and strengthens our client partnership community. We couldn’t be more excited to have KQED as our newest partner,” said Gina VanderLoop, Founder and CEO of ROI Solutions.
For the past ten years, KQED managed their 2.5 million record constituents, including over 200,000 active members and over 100,000 monthly sustainers, using Salesforce’s NGO Connect. When Salesforce announced the retirement of the NGO Connect solution for December 2022, KQED saw it as an opportunity to look for a strategic partner to help move them forward. Of the decision to look for a new CRM partner, Michele Murphy, Vice President of Donor Generosity and Audience Intelligence said, “This was a great opportunity to take stock of our current technology assets, what processes were in place today, how we might improve them, and also our aspirations to help move us forward as an organization.”
KQED worked with an external consultant to assess their current technology ecosystem and create a strategic RFP to help them find the right partner. “Throughout the RFP and demo process, ROI Solutions checked all of our boxes, and their client references helped us learn how they work together with their clients to improve their core product throughout the relationship continually,” said Georgi Kelly, Vice President of Development.
The Implementation Process
Once KQED selected ROI Solutions, both teams embarked on an 11-month journey to implement the new system. With a complex organization like KQED with robust multichannel marketing aspirations, implementation is much more than a simple data mapping and conversion exercise. The time-tested methodology for new client implementations developed by ROI Solutions includes business process documentation, understanding and unpacking the touch points with other technology solutions in the client’s unique ecosystem, developing bi-directional data integrations with those platforms, and establishing clear roles to make the transition smooth and successful.
Once ROI Solutions received the initial dataset from Salesforce NGOC and went to work, it took only 5-months to go live.
“I have been a part of many implementations, and converting to Revolution CRM was by far the best and most collaborative implementation project I have experienced. Throughout the process, the communication was clear, and we worked together to achieve our goals,” said Michele Murphy, who led KQED’s implementation team.
Sarah Birnie, ROI Solutions’ Director of Professional Services, noted, “Every client comes to us from a different system with unique business rules, a different mix of vendor partners, and a vision for future growth. Our goal at ROI Solutions is to help them get there as quickly as possible and work together effectively to achieve their vision.” “To have achieved what we did, as quickly and efficiently as we did, is truly remarkable. We look forward to a long relationship with ROI Solutions. As we evolve, we are confident that they will be a partner that will be with us every step of the way,” DeLinda Mrowka concluded.
KQED serves the people of Northern California with a community-supported alternative to commercial media via public television, radio, and digital outreach. KQED provides citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone; and engage audiences to share their stories. The organization helps students and teachers thrive in 21st-century classrooms and take people of all ages on journeys of exploration—exposing them to new people, places, and ideas.
About ROI Solutions
ROI Solutions is a technology company that works exclusively with mid-to-large nonprofit organizations providing enterprise solutions that help organizations succeed in their missions. The ROI Solutions ecosystem, which includes Revolution CRM, is in use by some of the largest nonprofit organizations in the country and abroad, helping clients increase revenue and participation and decreasing overall costs.