Change the World with Your Data

ROI Solutions

CDP Announces Strategic Partnership with ROI Solutions

ROI Solutions | CDP Announces Strategic Partnership with ROI Solutions

Boston, MA (June 1, 2022) – CDP President Michal Heiplik announced today the formation of a strategic partnership with Medford, MA-based ROI Solutions and the selection of their CRM platform, Revolution CRM. The CRM will join a broad suite of tools in CDP’s technological ecosystem used to power CDP’s fundraising efforts, services, and data analytics. Revolution CRM will be implemented across CDP’s 40+ public media partner stations, providing the backbone of future fundraising success. Revolution Online will replace NGO Connect, which is being retired by Salesforce.

“After an extensive needs assessment and selection process that included significant feedback from public media stations and rigorous due diligence, we’re excited to make today’s announcement and invest in the future capacity of our public media community,” said Heiplik.

According to Heiplik, “Because both CDP and ROI Solutions are mission-driven, ROI Solutions’ commitment to developing technology solutions for nonprofits aligns perfectly with CDP’s mission to help sustain a thriving public media system and is in keeping with our long history of utilizing best-of-breed technology.”

Revolution CRM is well established within public media, having been implemented at stations including WETA, WHYY, KQED, WEDU, Maine Public, Wisconsin Public, Vermont Public, and WAMU, and in other nonprofit sectors. “Our partnership will significantly increase our collective ability to serve nonprofits and make this world-class technology available to public media stations of all sizes, supporting the positive impact they have in communities large and small,” said Heiplik.

Both organizations enter this joint venture recognizing the opportunity to work collaboratively to leverage their expertise better to meet public media’s current and future needs and expand the solutions available to them. “At ROI Solutions, our goal is to help our clients achieve their missions through the better use of technology. We are thrilled to have the opportunity to work alongside CDP in serving their public media clients and help the growth of their programs,” said CEO & Founder of ROI Solutions, Gina VanderLoop.

When complete, this collaboration will result in the largest number of public media donors being managed on a single CRM platform and create significant opportunities for increased innovation, efficiency, and effectiveness. It will also provide the technological foundation to ensure fundraising success in a rapidly shifting landscape, enabling the accelerated adoption of new fundraising practices, leveraging new platforms, and developing more dynamic donor relationships.

The Contributor Development Partnership is a unique industry resource with a 10-year proven record of advancing public media organizations’ success and helping increase their net revenue as they build support for their distinctive local missions. Nearly 200 stations participate in CDP’s core services. The National Reference File is a collective database that allows CDP to benchmark station fundraising performance, support research and development of new strategies, and drive new revenue opportunities. The Member Services Bureau offers a cost-effective contributor fundraising service on behalf of stations—helping raise over $160 million per year to support stations. This effort enables stations to focus on building strong relationships with contributors in their local communities. CDP is a data-driven organization that lets every station apply scale and drive significant improvement in fundraising. Core to CDP’s mission is to champion testing and innovation to benefit public media stations continuously.

For more information on CDP, visit For the original article, please refer to

Contact: Daren Winckel, [email protected]

Contact: Derek Drockelman, [email protected]

Get the latest ROI Solutions 
News & Insights