Sustaining membership programs are often described as the “lifeblood of many public media organizations.” For nonprofits across all sectors, recurring gifts provide a stable and predictable revenue stream, enabling long-term planning and consistent mission delivery. However, acquiring and—more critically—retaining these vital recurring donors can be a complex challenge in today’s dynamic fundraising landscape.
At ROI Solutions, we believe in empowering nonprofits to “Change the World with Your Data.” Our commitment lies in providing purpose-built solutions that transform relationships and shorten the fundraising cycle through teamwork and strategy. Central to this commitment is MiLo Intelligence, our advanced machine learning platform.
Unlocking Sustainer Potential with Predictive Insights
MiLo Intelligence is designed to take the manual guesswork out of your segmentation strategy, allowing you to “customize, predict, optimize, and scale” your outreach. Unlike typical co-op models that rely on aggregated data, MiLo uses an organization’s own unique data to identify the right combination and interaction of variables for predicting and stratifying an audience. This means your constituent information remains private and securely managed.
MiLo considers a wide range of data—including transactional history, contact interactions, engagement points, and appended demographic data—to provide highly accurate predictions.
For sustainer programs specifically, MiLo offers models that can optimize the audience for targeted conversion asks. For instance, Humane World for Animals has shown interest in leveraging MiLo for this very purpose: optimizing sustainer conversion. By precisely identifying individuals most likely to become sustainers, MiLo helps nonprofits allocate resources more efficiently, ensuring that the right message reaches the right constituent at the right time through the right channel.
→ Explore our related post: Bridge Recap—Strategies to Strengthen Your Sustainer Program Lifecycle
Real-World Results: Connecticut Public
The power of data-driven strategies extends significantly to sustainer retention and recapture. Connecticut Public, an ROI Solutions client, provides a compelling example of quantifiable impact in this area.
Before implementing Revolution CRM and Engaging Networks, recapturing declined sustainer transactions was a highly manual process. By automating processing and communication around these declines, Connecticut Public recaptured over $80,000 in annualized revenue in just the first few months.
MiLo Intelligence further enhances such efforts by proactively identifying donors at risk of involuntary churn, enabling preventative interventions and more targeted recapture campaigns before issues even arise. Additionally, ROI Solutions partners with services like FlexPay to specifically address and reduce involuntary churn for nonprofits.
This proactive, data-informed approach helps “stop wasting campaign dollars on non-responsive audiences” and maximizes the relationship at every step of the constituent journey.
→ Read how Unite supports these insights in Unite Analytics: Early Adopters Share What’s Working
Beyond Sustainers: Strategic Fundraising at Scale
Beyond sustainers, MiLo Intelligence also supports other critical fundraising initiatives, such as:
- Optimizing mid-level donor cultivation by predicting a basic-level donor’s likelihood of upgrading
- Identifying “elusive ‘needles in a haystack’” among deep-lapsed donors
- Empowering organizations to answer “what-if” questions with accuracy and confidence
MiLo helps move your strategy from reactive to proactive—driven by data and grounded in mission alignment.
→ See how MiLo fits into a broader personalization strategy in Predictive Intelligence Meets Human Touch.
The Power of Nonprofit Technologists
What truly sets ROI Solutions apart is our team of “nonprofit technologists.” These are not just tech experts; they are fundraising and data professionals with direct nonprofit experience who deeply understand the unique challenges and missions of the sector.
MiLo’s sophisticated machine learning models are built and continuously refined by this expert team, ensuring they are practical, ethical, and directly aligned with real-world nonprofit needs. This expertise enables ROI Solutions to partner with organizations, offering not just a product, but a Client Experience that includes strategic implementation, model refinement, and long-term support.
A Unified Approach to Data for Greater Impact
MiLo Intelligence operates within a holistic data ecosystem.
It seamlessly integrates with Revolution CRM, ROI Solutions’ secure, adaptable, and scalable platform for managing the constituent journey, portfolios, and fundraising initiatives. Revolution CRM acts as the “constituent information hub,” bringing together data from various sources to create a comprehensive 360-degree view of each donor.
Furthermore, MiLo works in tandem with Unite Analytics, the data platform that unifies and enriches data from across an organization’s disparate systems. By breaking down data silos, Unite empowers staff to make informed, mission-aligned decisions using real-time data and intuitive analysis.
→ Read more about this integrated approach in Data as the New Hub
Discover the Quantifiable Difference
As nonprofits navigate an increasingly data-driven world, the ability to leverage advanced technologies like MiLo Intelligence is paramount for sustainable growth and impact.
By harnessing the power of predictive machine learning, organizations can revolutionize their sustainer programs—leading to more efficient donor acquisition, stronger retention, and ultimately, greater revenue to fuel their vital missions.
Ready to learn more? Let’s Talk!
