Nonprofits don’t suffer from a lack of data—they suffer from a lack of usable data.
Data lives in too many systems. Teams operate in isolation. Insights are stuck behind passwords, exports, and “I’ll run that report for you” bottlenecks. And that’s a problem—not just for fundraising outcomes, but for mission outcomes.
Unite Analytics, from ROI Solutions, is built to solve that.
It’s not another business intelligence tool, and it’s not just a dashboard. It’s a connective tissue—a nonprofit-native data platform that unifies, enriches, and activates the full spectrum of your mission and fundraising data.
Unite is designed to give nonprofit teams exactly what they need: one shared, trustworthy source of truth—and the tools to turn data into decisions.
Data Strategy is Mission Strategy
Let’s be honest: most analytics platforms were built with corporate KPIs in mind, then handed off to nonprofit teams with a few tweaks. Unite Analytics flips that model. It was purpose-built for nonprofit metrics, missions, and stakeholders.
What does that look like in practice?
- Integration with your existing ecosystem, including Revolution CRM and third-party platforms
- Enriched records that blend transactional data, engagement history, and demographic overlays
- Real-time data exploration without needing SQL or a developer
- Insight sharing across departments—from development to membership to major gifts to programming
It’s about empowering teams to move from “pulling reports” to asking better questions—and getting immediate, visual answers.
→ Learn more about the role of data architecture in Data as the New Hub.
From Islands to Intelligence
Unite Analytics is often described as “the bridge between systems.” It ingests and normalizes data from fundraising, email, event, advocacy, and program systems. But more importantly, it contextualizes that data.
That means development teams can see when someone is both a donor and a recent event attendee. Or when an advocacy supporter is trending toward a first-time gift. Or when a sustainer’s decline pattern is a warning sign.
In a sector where team collaboration is often aspirational, Unite makes it operational. It aligns departments around the same data, the same strategy, and the same donor reality.
→ Explore how Unite helps across the donor lifecycle in Analytics & Insights: Paint Your Masterpiece.
Client Spotlight: PETA
PETA‘s dashboards are data powerhouses, using custom tables and calculations extensively to monitor fundraising, advocacy, email, and new supporter activity. These dashboards are designed with usability in mind; each report includes thorough documentation that explains the underlying metrics and filters. Pivot tables allow for flexible drill-downs, providing users with granular insights
It’s a shift from reactive analysis to proactive insight. And it’s made possible by a platform designed to work the way nonprofit teams actually work.
→ More on this in our Progress Report on Unite Analytics clients.
Beyond Fundraising: Operational Intelligence for the Entire Organization
Unite isn’t just for fundraisers. It’s for everyone responsible for advancing the mission.
- Marketing teams use Unite to see which messages drive conversions across channels.
- Advocacy teams track supporter journeys and campaign engagement.
- Executives gain board-ready dashboards that surface KPIs in real time.
- Analysts gain access to governed but flexible data environments.
And because Unite is built for transparency and role enablement, your whole team starts speaking the same data language.
Built for Mission, Powered by People
What makes Unite Analytics different isn’t just the tech—it’s the team.
Like everything at ROI Solutions, Unite is supported by nonprofit technologists who’ve been in your shoes. They don’t just help you stand up the platform. They guide you through its strategic use, helping you translate organizational goals into real, trackable metrics.
You’re not just buying software. You’re partnering with people who care about your mission’s success as much as you do.
→ Read how to view your constituents in a new way in Identity Resolution: Putting the Pieces Together.
Data-Driven Doesn’t Mean Dehumanized
In a world overwhelmed by algorithms and AI, ROI Solutions stands out by keeping humanity at the center. Unite Analytics isn’t about squeezing more dollars from constituents—it’s about seeing people clearly, stewarding relationships responsibly, and making mission-aligned decisions with confidence.
That’s the real power of breaking down silos.
It’s not just about better reports. It’s about better relationships—with your data, your donors, and your impact.
